Social media has become very important for small businesses but many business owners find it very hard work to keep a consistent schedule of posts or simply have no idea what to post. This can cause resentment of social media, but this shouldn’t be the case!
Here are some reasons why you need social media and how social media can be used to boost business.
*It raises brand awareness
*Daily posts mean you’ll be seen more.
*It connects you with your customers
*Curated content allows customers to interact.
*It legitimises your business and provides authority
Potential customers often weigh up brands based on their social media presence. A lack of posts gives the impression your business is defunct. Daily posts will reassure them.
Expand your social strategy when it counts. Add to your social media campaigns with expertly written posts for any of the social media accounts we already manage for you.
Influencer marketing is an effective way to expand your online presence on social media. Your dedicated social media manager will seek out who’s who in your market and connect you with micro- and macro-influencers to elevate your voice over the competition’s. Influencer outreach grows your audience base, increases brand awareness and funnels more conversions.
Engaging content is the cornerstone of effective social media marketing – and what’s more engaging than a contest? Your dedicated social strategist will develop a custom contest for your social media accounts, and manage the entire thing.
The results: Bolstered lead generation and a clear look into audience preferences and behaviours.
Social engagement videos
Adding video to your social media accounts can keep eyes on your content for longer. Our team of experts can create the concept, script and video, then share it on your platform of choice: Facebook, Twitter, YouTube, Instagram and/or LinkedIn.
Your custom report goes beyond your monthly reporting call with your social media consultant ; it takes into account each nuanced bit of information that’s important to your organisation.
It can focus on entire strategies or specific campaigns, giving you deeper insight into your performance.
Paid social media is a powerful complement to your organic strategy. Our social media experts can give you actionable advice on the most effective spend levels, and will create, manage and monitor your social advertising campaigns.
Your brand exists within an active social community. With social media audits, website audits and competitor analyses, we gauge your brand’s position in that community.Your strategist monitors your profiles to keep your multi-channel presence fresh and engaging. That equals greater reach and continual relevance for your brand.
The brand, in its simplest terms, is all that is used to differentiate and distinguish a product or service from other products and services on the market. These; Everything you can think of, such as logo design, word, name, color, design, philosophy, has a big share in the creation of brands. With the combination of the words we underline, the brand emerges. The main purpose of this emerging brand is to create integrity and provides this integrity with subjective or objective words such as emotion, perception, reputation, prestige, difference, trust, relationship, story and quality. If a product or service can hold all these features or offer it to the consumer, that product or service has become a brand. And let’s not forget that people generally prefer products or services over brands. The logo design, name, store, communication channel, and product detail features of a brand play a role in the consumer’s preference for the brand, not the product.
Our brand management and design services can bring your business to life. We supply a comprehensive service that covers everything from mood boards and logo design to brochures, website design and full branding guideline documents.
Corporate websites are professionally designed websites that reflect the identity of your business, use up-to-date technologies.
Today, most of the corporate websites are made upgradeable by the site administrator.
In the background of these sites, there are software called Content Management System (CMS). The websites that work with these software are also called the websites with update panels.
Although these software expenses are the initial cost of ownership, they are preferred due to the ease, speed and cost advantage they brought in updating in the future.
All kinds of small or medium-sized brands apply many marketing strategies to spread and spread. One of the most effective of these strategies is undoubtedly, Franchising system.
Franchising means the main firm’s commercial and service brand or the right of distribution or service of products.
It is a marketing and distribution method that it gives to a different company with a certain period, conditions and limitations.
We supply full brand management services including strategy, positioning and identity to help you establish your brand in the marketplace and give you a complete understanding of how your business and brand is perceived by your potential customers and clients.
The core concept of brand strategy is relatively simple, but actually realising and then implementing a strategic direction for your brand is far more complex. The core of brand strategy is to place your brand in a unique market position which fully plays to your strengths. External marketing strategists can be invaluable in this exercise as they permit key issues to be identified and addressed in a timely manner.
Starting a new business can seem like a minefield. What do you need to do? What and who do you need to know? Where and what do you need to register? With our extensive experience in working with new businesses we can assure you that our advice will be tailored to meet your specific business goals and objectives. The following links will guide you through essential aspects of starting your new venture, from preparing an initial business plan, getting up and running and developing an e-commerce strategy to give your business a competitive advantage. Please contact us to discuss how we can be of further service to the growth of your new business.
The more forethought you can give to the task of running your business, the more likely you are to succeed. We can help you to plan your business strategically and objectively and answer some of the questions you should consider before you launch into business.
The question as to whether someone is employed or self employed is not as straightforward as it might at first appear. Many people assume they are free to choose, but HM Revenue & Customs emphasise that this is not the case.
Although you can set up a company by buying a company online or ‘off the shelf’, it is often advisable to use a specialist formation agent. Because of the many options and pitfalls we also strongly recommend working with us on the new business venture.
Buying an established business that someone else wishes to sell provides a path that many follow to fulfil their desire to enter into business or expand existing operations.
No new business is the same as another even if the product or service is similar. In starting in business it is essential to avoid the pitfall of underestimating your initial start up costs and funding requirements.
People don’t invest in ideas; they invest in people. You can have the world’s best business plan with a truly original idea that is guaranteed to make a fortune, but you could fail to attract investment if the people behind the idea do not inspire confidence or have the necessary plans in place.
It is so easy to become enthusiastic and wrapped up in your brilliant idea for a new business that you can lose your objectivity. Regardless of how great an idea you and your friends think it is, have you taken into account what potential customers will make of it? What is the potential market for your product or service?
If you start working for yourself, you must register with HM Revenue & Customs within the first three full months of self employment in order to avoid a penalty for failure notification.
How the tax system works for companies.
For a wealth of advice and information on aspects of VAT, including essential tips for VAT planning, and how to survive the VAT inspector’s visit, visit our VAT guides.
The rules which determine what expenses can be deducted from profit for tax purposes are essentially the same whether you operate as a limited company, sole trader or partnership.
In order to attract a deduction in computing the profits of a trade or business any expenses must be incurred wholly and exclusively for the purpose of the trade. Capital expenditure is not an allowable expense (capital allowances are claimed on these costs), and certain other expenses are barred by statute.
The tax system has many fines and penalties for those that do not file or pay on time. Make sure you don’t get caught out.
The rules still allow businesses a free choice of accounting date. Under the current year basis, the taxable profit for a particular tax year is determined by the accounts that end in that year.
Are you considering starting a new business, or extending your existing business interests? If so, have you thought about buying a franchise?
At one time, investing in buy-to-let properties was seen as a sure fire way to achieve long term growth. Some investors, deterred by the ups and downs of the stock market, invest in property.
There are special tax rules affecting the construction industry, which are designed to ensure that tax is paid by workers in the sector whether they are employed or self employed.
Did you know that if you have no partnership agreement, then the provisions of the Partnership Act of 1890 apply? The framework provided by the Act is simple and straightforward, but does not address many of the complications of trading more than a century after it was passed.
Even the strongest relationships can suffer in times of adversity. Good planning is an essential part of creating a successful business partnership.
Do you have a written business plan? Failing to plan is the first step toward planning to fail.
Raising finance for businesses following the banking crisis is challenging to say the least. If you are thinking of expanding your business, or starting a new one, you will need to raise finance. What are your options?
A marketing audit enables you to review your company’s strengths and weaknesses, priorities and market segments, internal make up and personality as a basis for developing a successful marketing strategy for the future.
There are a number of schemes intended to encourage employers to make arrangements for their staff to travel to work by more environmentally beneficial means.
Ideas on how you can reduce the time we take to prepare your year-end accounts.
Although most business people understand the need for insurance, a surprising number of businesses are uninsured, under-insured, or insured with out-of-date policies.
An employer must pay their workers a minimum amount per hour as defined by law. This is referred to as the National Minimum Wage. Who is covered by the National Minimum Wage? What rate is payable?
The development of your brand and the design of your logo and stationery is an important part of your marketing strategy. Letters, invoices, mail shots, and statements are all forms of advertising.
The implications of the recent advance of e-commerce are evident for all businesses, large and small. Develop and implement an e-commerce strategy soon, or risk being left behind in the ‘new industrial revolution’.
Some people work at home; others see the home base as the perfect solution to a noisy office, endless interruptions, or a long and expensive commute. But if you are thinking of leaving the office on a permanent basis, there are a number of questions you must first consider.
Whatever your business, there is always competition. Before you start up a business, make sure you have checked out all the potential competitors.
Self-assessment is a tax system HM Revenue and Customs (HMRC) uses to collect Income Tax. It is usually deducted automatically from wages, pensions and savings. People and businesses with other income must report it in a tax return. taxpayers are responsible for paying the correct amount of tax on set dates, without waiting for HM Revenue & Customs to demand this.
You can complete an online self-assessment or fill in a paper form and post it. HMRC will be in touch if they want you to file a personal tax return.
If you do not have the time to file it and do not want to miss the deadline or face the penalties it brings, we can save you a lot of time, worry, and money by handling your self-assessment. We will do all the necessary calculations and paperwork, complete your return, and even offer advice on how you can minimise your tax liability.
Whether you’re a sole trader, a sub contractor or an employer running your own business you can’t avoid “Tax” but we can help you to understand what taxes you need to pay and when and help your business to reduce its tax liabilities using tax efficient methods.
A business run as a partnership shares control, responsibility and finances between 2 or more people. The partners are not only responsible for managing the business, but also “jointly and severally” liable for any debts incurred by the business and the profits are shared between the partners based on pre-agreed percentages.
• Business partnerships are relatively easy to establish; make sure time is taken to draft a partnership agreement to avoid future problems.
• With more than one owner, it may be easier to borrow money and raise capital to invest in the business.
• The business can benefit by using the knowledge base and experience of all of the partners.
• Business partners are liable for the actions of the other partners.
• Business partners, like sole traders are liable for the actions of the business.
Since decisions are shared, disagreements can occur and therefore the decision making process can take longer.
Administering your payroll can be time consuming and burdensome, diverting energy and resources from the core activities of your business. And the task is made all the more difficult by the growing complexity of taxation and employment legislation and the accompanying regime of penalties for non-compliance.
We have dedicated staff who can relieve you of this burden by providing a comprehensive and confidential payroll service, including: Customised payslips, Administration of PAYE, national insurance, statutory sick pay, statutory maternity pay, etc, Completion of statutory forms, including year end returns, to issue to your employees and submit to HMRC, Summaries and analyses of staff costs, Administration of incentive schemes, bonuses, and ex-gratia and termination payments, Administration of pension schemes
Bookkeeping is the recording of financial transactions, and is part of the process of accounting in business and you may get in a financial muddle if you lose track of your bookkeeping up to date. Our bookkeepers are professionally trained to be accurate, efficient, and knowledgeable about business specifics.
We provide a cost-effective and efficient company formation service for:
• New companies
• Off-the-Shelf companies
• Unquoted Public companies
• Companies limited by guarantee
• Unlimited companies
• Residential Management companies
Having trouble working out what’s around the corner? We‘re here to ensure your future projections are realistic and achievable. We can help with balance sheets, profit and loss and cashflow forecasting.
If you’re a limited company, you need to allow for your Corporation Tax bill. We can help you work out what you owe, by when, and how much to pay HMRC as well as ensuring you meet your reporting requirements.